Avin a Larf, run by Ed Chappel, is an ambitious new venture supporting musical comedy in the UK.

The challenge

Having secured seed funding, Ed approached Johnston North to design, build and launch an online platform for musical comedy in the UK.

The solution

Our work on this project is best described by Ed himself,

“Right from the outset Johnston North were full of brilliant ideas on how to translate my creative brief into action.

I was looking to set up a website that could offer musical comedians a dedicated platform for musical comedy and also host a musical comedy competition (The Musical Comedy Awards) to discover, expose and promote the UK’s highly talented, but rather neglected emerging musical comedy community.

Not only did they present me with a great deal of ideas on how best to leverage new developments in web-design and social networking functionality, but crucially, they also gave me expert advice on how best to use this technology and shape the website to meet both the cultural and commercial objectives of my business.

This advice was also always rooted in the idea that the website should be focussed on the needs of my customers and offer them a fantastic, uncomplicated user experience.

I’m really grateful to Johnston North for their patience, flexibility and fantastic customer service – I’ve now got a great looking website that has attracted some fantastic talent in the first two weeks since launch, and the usability and flair of the site has played a massive role in that.”

Ed Chappel